Twitter has filed for an IPO and investors are now searching for information that can help them value the company accurately (remember Facebook's IPO disaster?). This article argues that they should focus on more than just the financial statements. And it makes sense. We know (chapter 7 in the Textbook) that companies in which ownership and control are separated (i.e., owners are not managing the firm) incentive schemes are needed to align the management team's goal with that of shareholders. By the way, shareholders always want to maximize long-term profits.